摘要：
Drawing on a corpus of comments from 18 well-received videos on Bilibili.com (a major Danmaku site in the mainland of China), the study provides a fine-grained analysis that highlights emergent technological and semiotic variables in the Danmaku Mode, such as anonymity, invisibility, dynamicity, and pseudo-synchronicity. It then discusses how these variables mediate the properties of Field and Tenor and further impinge upon the experiential and interpersonal meanings made in Danmaku communication. The analysis also highlights the carnivalesque nature of Danmaku which makes it an increasingly popular social media platform in the mainland of China.
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